As the hospitality and live-event industries prepare for the Federal Trade Commission’s (FTC) new Junk Fees Rule, set to take effect on May 12, 2025, UrVenue is taking proactive steps to ensure our clients not only comply with the new regulation but also strengthen their brand reputation through pricing clarity.
The ruling, designed to curb hidden fees and bait-and-switch pricing tactics, mandates that businesses selling live-event tickets or short-term lodging clearly disclose the total price including all mandatory fees before a customer commits to a purchase