The rise of ‘value-first’ travel and the quiet comeback of the package holiday

The UK’s latest consumer spending figures show expenditure on travel has dropped (-5.8% year-on-year) for ​a third month in a row – a sign of caution in today’s unpredictable economy and global order.

But what we’re seeing at Thomas Cook is that it’s largely a case of adaptation, rather than the public cutting back on or forgoing holidays.

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