Sweden Expects “Coolcation ” Boom With 21% Increase in Search Queries

The summer holiday, once synonymous with chasing the sun, is shifting towards a new trend called “Coolcationing.” Announced by the travel magazine ” Condé Nast Traveler ” (1) as one of the key travel trends for 2024, this trend is gaining significance. Considering recent years’ record temperatures, Author Rick Jordan emphasises that more and more people prefer travelling to regions with moderate temperatures and less crowding.

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