Custom Travel Solutions (CTS), the software-as-a-service private-label platform for closed-user groups such as membership organizations & loyalty programs to sell travel, is seeing significant international growth, with 63% of its transactions now taking place outside of the United States. This marks a substantial increase from 40% last year and reflects the growing global appetite for travel subscription models.
Germany has emerged as the top market for CTS transactions outside the US, contributing 27% of total international activity. It is followed by Italy, which accounts for 7%, and Switzerland at 5%. Meanwhile, the US continues holding a 37% share of total transactions in 2024.