Sri Lanka – Tourism Soars in 2023 & Sets Sights on Sustainable Growth

2023 has marked a triumphant chapter for Sri Lanka’s tourism industry; a return to 1 million visitors by September and a total of 1.5 million anticipated for the year. With rebranding for a strong country brand to be launched at WTM, enhanced trade partnerships and collaboration, and a substantial Global Tourism Brand marketing budget for 2024 the destination looks set for further growth in 2024.

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