SAUDIA LAUNCHES BETA VERSION OF REVOLUTIONARY DIGITAL PLATFORM

Saudia, the national flag carrier of Saudi Arabia, has launched its innovative digital platform, the Travel Companion (TC), powered by advanced artificial intelligence. This move is part of a two-year plan to revolutionize the travel industry by embracing digital innovations. In collaboration with global professional services firm Accenture, Saudia’s Travel Companion is set to change how travelers interact with the airline and redefine the standards of digital travel.

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