IHG Hotels & Resorts has announced that Ruby Hotels, its recently added premium brand, is now open for development opportunities in the U.S., marking its official entry into the American market.
Ruby, founded in Germany in 2013, has built a strong reputation across Europe with 34 open or pipeline properties in major cities, and now aims to replicate this success across U.S. urban centers. Known for its “lean luxury” concept, Ruby combines stylish design and efficient development tailored to city locations where space and investment often present challenges.