Hilton and Riyadh Air have announced a strategic partnership naming Hilton the inaugural hotel partner for Sfeer, the recently launched lifestyle loyalty program powered by Riyadh Air. The partnership reflects a shared commitment to innovation, premium service, and customer-centric travel – uniting Hilton’s hospitality excellence with Riyadh Air’s vision to connect Saudi Arabia to more than 100 global destinations by 2030. Sfeer Founding Members – early registrants to the program – will be the first to enjoy the benefits of Sfeer partnerships as it continues to grow ahead of commercial flight sales.