Luxury hoteliers must prioritise authenticity, personalisation and guest experience

Industry professionals explored ways to stand out in the Middle East’s oversaturated luxury travel segment at Arabian Travel Market (ATM) 2024, which concludes today at Dubai World Trade Centre (DWTC). Panellists speaking during the exhibition’s luxury summit said authenticity, personalisation and the guest experience were among the key considerations for brands looking to distinguish themselves from the competition.

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