Meili, the leading technology platform enabling direct ancillary distribution, has announced a strategic partnership with LATAM Airlines, the largest airline group in Latin America. The partnership marks a key milestone in Meili’s expansion across Latin America, strengthening its presence in one of the world’s fastest-growing travel markets. LATAM Airlines has selected Meili to enhance its car rental offering across all digital touchpoints. The partnership empowers car rental providers to distribute directly within LATAM’s ecosystem, eliminating third-party redirects and enabling greater control over customer experience, performance, and loyalty integration.