ITB Berlin 2024: Huge demand from international exhibitors, event almost fully booked

Only a few weeks before the World’s Leading Travel Trade Show opens its doors, ITB Berlin reports impressive booking levels, with almost 90 per cent of the exhibition area now occupied. The wide range of exhibitors, including a strong increase in exhibitors from the Host Country Oman and other Arab states, as well as from Turkey, Greece, Asia, Africa and the mobility, tech and cruise industries, reflects the global importance of the event.

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