In response to the growing challenges of overtourism in Japan, Inside Travel Group and InsideJapan are launching a new ‘under-tourism’ initiative – an overtourism strategy aimed at balancing visitor distribution, easing pressure on hotspots, and propelling more sustainable travel.
This year marks the 25th anniversary of InsideJapan offering small group tours and self-guided cultural adventures. Inside Travel Group Co-Founder Simon King reflects on how the landscape of travel to Japan has drastically changed over the past two and a half decades.