Four ways that technology is facilitating the growth of experiential travel

Global leisure travel in 2023 continues to gain momentum with figures indicating an impressive 25% year-over-year-to-date growth from 2022 to 2023. In addition, a study by Mabrian of over 400 million tourism-related interactions on social media revealed that demand for experiential travel activities is taking over from conventional travel motivations for the first time.

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