EXPEDIA DATA REVEALS THE NORTHERN LIGHTS ARE THE MOST SOUGHT-AFTER EXPERIENCE OF 2024

This year’s hotspots are looking a whole lot cooler with the rise of Northern Lights tourism, spurred by reports that the astronomical phenomenon will be extraordinarily visible in 2024. According to a survey commissioned by Expedia®, nearly half (42%) of Americans will prioritize aurora chasing in the year ahead over other bucket list experiences.

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