Dubai welcomed 9.88 million international overnight visitors in H1 2025, marking a 6% increase compared to H1 2024
UK visitors increased by 13% with 711,000 UK overnight visitors recorded in H1 2025
This represents a 13% year-on-year growth in UK visitation. Dubai’s evolving destination offering, driven by impactful public-private partnerships and amplified through a robust global marketing strategy, resulted in the city welcoming 711,000 arrivals from the UK in H1 2025, up 13% for the same period in 2024.