The Data Appeal Company and Mabrian, both part of Almawave Group, have officially signed a strategic agreement with the European Travel Commission (ETC), becoming recognized research partners and contributing key tourism data and intelligence to support Europe’s national tourism organizations (NTOs).
Founded in 1948, ETC is a non-profit organization representing 36 European NTOs. Its mission is to strengthen sustainable tourism development across Europe and promote the continent in long-haul markets. ETC facilitates knowledge sharing, market intelligence, and best practices among its members while promoting Europe as a top destination.