Elie Milky, Chief Development Officer for the Middle East, Northeast Africa, Greece & Cyprus at Radisson Hotel Group, says the hospitality investment sector has shifted as owners have become more sophisticated, with conversions surpassing new builds and returns now driven by data, distribution, and cost control. Looking ahead, he expects adaptive reuse, franchising, and serviced apartments to define growth, particularly in secondary cities, supported by creative financing and strong execution. A long-time attendee of FHS, Milky recalls his fondest moment—driving a Lamborghini—and will speak at FHS World 2025 Dubai on “Capital, Coastlines and Control,” exploring investment and franchising opportunities in the Eastern Mediterranean, while looking forward to reconnecting with industry peers.