At WTTC, Edison Chen of Trip.com highlighted the company’s data-driven approach to building partnerships, its focus on sustainability and managing over-tourism, and Europe—especially Italy—as a key market. Guided by the principle “customers first,” Trip.com invests in strong service, AI support, and a 24/7 SOS program, while also acting as a “super app” that supports travelers across life stages, assists SMEs, and uses rich content to influence decisions and drive sustainable growth.