W Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, today announces the highly anticipated grand transformation of W New York – Union Square. Following an impressive $100 million reimagination, the iconic 256-room hotel in the heart of New York City now stands as a defining expression of W Hotels, the original luxury lifestyle hospitality brand, reflecting its global evolution across design, culture, and elevated service. With a full room-to-rooftop reinvention, W New York – Union Square reclaims its place as a cultural cornerstone in the city where the brand was born over two decades ago, revolutionizing how the world experiences hospitality and building momentum for a daring new era.