IHG Hotels & Resorts Deepens Its Commitment to Young Travellers
As travel gains significance among younger generations as a means of self-expression and connection, guest expectations are shifting. With over 230 million Gen Z consumers in Greater China, IHG is ramping up youth-focused initiatives across three key priorities: shared interests, travel value, and destination inspiration. Through partnerships like the King Pro League (KPL), student-exclusive offers, …
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