DidaTravel – a tech-driven global travel distribution company, today unveiled the key traveller trends during the 2025 Chinese New Year period.
This year, the Chinese New Year, which marks the Year of the Snake, spans an eight – day holiday from Tuesday, January 28, to Tuesday, February 4. According to DidaTravel’s booking data, total outbound hotel bookings during the Chinese New Year showed a 48% increase compared to 2024.