The average hotel runs on eight to ten different software vendors: a property management system (PMS) for reservations, a revenue management system (RMS) for pricing, a channel manager for distribution, a separate inbox for messaging, a separate kiosk for check-in, a separate point of sale (POS) for F&B, a separate receivables tool to chase what hasn’t been paid. Each of these tools solved one problem. Together, they created a bigger one.