As travelers increasingly turn to conversational AI to plan trips, Wyndham Hotels & Resorts is extending its digital reach with a native ChatGPT app that makes hotel discovery and booking more intuitive, visual and connected. The new experience marks the first native hotel app from a major economy and midscale franchisor in the U.S. available within OpenAI’s ChatGPT, reinforcing Wyndham’s leadership in applying large language models (LLMs) to hospitality.