Holland America Line broke its Black Friday weekend sales record in the United States, with 19% more bookings than its previous high watermark, set in 2023 for the same period from Black Friday to Cyber Monday.
Bookings were especially strong among guests planning summer Alaska vacations in 2026, choosing cruise options as well as Alaska Cruisetours, which combine a voyage with an immersive overland journey to Denali National Park. Guests also booked cruises as close in as Caribbean for later this month and as far out as South American cruises in 2028