Amith Khanna, Head of Franchise, India, Middle East & Africa at IHG Hotels & Resorts, highlights how IHG is accelerating regional growth through a strong focus on franchising, with 100% of its 2024 UAE signings under franchise agreements. The model’s success reflects both the market’s maturity and IHG’s global expertise, offering franchisees advanced tools, technology, and localised support. With 60 franchised hotels currently operating across MEA and 30 more in the pipeline, IHG is partnering with experienced owners and third-party operators to ensure scalability and brand consistency. As markets such as the UAE, Saudi Arabia, and Africa evolve, Amith expects franchising to become an increasingly dynamic, flexible, and strategic driver of sustainable growth for the region.