Omio, the leading multi-modal booking platform, has today published its annual NowNext ‘25 report, painting a vivid picture of how global travel will continue to thrive in the coming year – from emotional drivers and generational biases, to trending destinations and evolving demands – albeit with a little more planning and greater intent across evolving traveller types.
Omio has commissioned YouGov, the leading research institute, to conduct an omnibus survey of over 10,555 people worldwide: Italy, Spain, Germany, the UK, the US, Brazil, Japan, and Australia. The report is based on those who may take a holiday in the next 12 months (excluding those who said ‘not at all likely’). Additionally, Omio user data is added to the findings.